Video ad created for NewsHome
When creating this ad we wanted to try out a more comedic and illustrative approach than what we were used to. The idea arose from the question "What could happen if someone is missing out on important news around them?" Instead of making an ad with a serious tone, I got the approval to experiment here and try out a different take on a character who misses out on important information.
This ad was created using stock images and illustrations that best fit the initial idea. When opening the vectors in Illustrator, I properly set up layers and organized the file to have them motion-ready. This involved separating assets like the character's arms, mouth, legs, and eyes. Using the plug-in Overlord was very helpful in this process for directly importing assets from Illustrator into After Effects to set a simple rig and animate.
